At Gather, we're constantly listening to your feedback and striving to make our referral and loyalty platform the most powerful tool in your marketing arsenal. We know that capturing customer data is crucial, but sometimes, you want to engage with your audience using just their phone numbers.
That's why we're thrilled to announce a fantastic update designed to give you even more flexibility in your data collection: Gather now allows you to accept form field submissions with phone numbers, even if an email address isn't provided!
This update empowers you to:
Streamline your signup process: Reduce friction by only asking for the information you need most at that moment.
Expand your reach: Connect with customers who might be hesitant to share their email addresses initially.
Tailor your engagement: Build targeted SMS campaigns and personalized outreach based on phone numbers.
Important Integration Notes:
Keep in mind that while you can now collect phone numbers without emails in Gather:
Klaviyo requires email addresses for contact syncing. If you don't collect emails, data won't be pushed to Klaviyo.
Mailchimp also requires email addresses for contact syncing. Phone numbers collected without emails in Gather will not be synced to Mailchimp.
Why This Matters for Your Marketing Strategy:
This update provides you with greater control over how you collect valuable customer information. By offering the option to collect phone numbers independently, you can:
Optimize your landing pages and signup flows for higher conversion rates.
Run targeted SMS campaigns directly to engaged customers.
Gather valuable contact information even when an email isn't the priority.
At Gather, we're committed to providing you with a flexible and powerful platform to build lasting customer relationships. This update is just one more step in that direction.
Ready to explore the possibilities? Log in to your Gather account today and start experimenting with collecting phone numbers! We're excited to see how you leverage this new feature to grow your referral and loyalty programs.
Stay tuned for more exciting updates from the Gather team!