How and Why you Should Send an Opt-in Follow up email to new Subscribers of your Personalised Opt-in Campaign

An opt-in follow-up email is a marketing email that is sent to a new subscriber of your Opt-in campaign.

This type of email is important in an opt-in campaign because it helps you build relationships with your subscribers and keep them engaged with your brand.

Opt-in follow-up emails can be used to provide subscribers with additional information about a product or service, offer exclusive discounts or promotions, and provide updates about your business. We find them a great way to remind subscribers about their reward code they may have received as part of the opt-in process.

Gather enables you to send personalised opt-in follow-up emails, helping establish you as a trusted source of information and valuable offers, which can lead to increased engagement and sales over time.

This article is for Personalised Opt-in campaigns, if you are running a referral campaign, please refer to the following article on how you can design your own ‘retargeting email’.

How to Design an Opt-in Follow Up Email

When you create a new Personalised Opt-in Campaign with Gather, you will see a template for the opt-in follow up email in the Editor section of your campaign.

First of all;

• Confirm the message name, we have called it Opt-in Follow up. This box is for your reference and allows you to distinguish between multiple messages.

• Confirm the subject line of the email you want to send in the Subject Line box.

• Let us know when you want the email to be sent - you can set a time delay or send immediately after signing in.

• The email can be turned off or on by unchecking the ‘Active’ button.

Save your changes by clicking on the ‘Update’ button.

Next you can personalise the email to bring the message on brand using Gather’s built-in email editor.

With Gather’s easy to use built-in email editor you can customise your email by inserting your own branding images, changing the format and layout of the email and inserting merge tags such as ‘customer name’ and ‘discount code’.

You can even preview your email on mobile or desktop.

You are now set up to deliver new leads their own personalised follow-up email. You don’t have to stop there. You can add new messages by clicking on the ‘+’ button at the top of the editor.

With the option to add additional messages you can set up a series of post opt-in messages or even create a cart-abandonment series of emails (Shopify Stores Only).

Check out these links for more information on setting up a cart abandonment series or designing your opt-in campaign.

If you need any assistance setting up your opt-in follow up email, please reach out to us a hello@gathercustomers.com.