How to Integrate your Campaign with Klaviyo

Gather has a fantastic integration with Klaviyo allowing you to synchronise your new sign-ups with your existing Klaviyo account.

Integrating your Gather and Klaviyo accounts is simple.

Head to the ‘Integrate’ section in your Gather account.

Next, under the Klaviyo heading, insert a private API key, generated at Klaviyo, in the box and save the changes.

Having trouble finding your API key? Check out the following article.

Adding Klaviyo Subscribers as Advocates

An advanced feature of Gather, most suited to those who wish to launch a campaign with an existing, active, subscriber-ship, is allowing Gather to add Klaviyo subscribers as advocates.

This can be achieved with a check of the box.

Gather will fetch all the subscribers which you have in your chosen list and will create them in Gather as advocates.

Each advocate will be given a unique trackable URL link which Gather will push to Klaviyo.

You can then email your existing subscribers their unique trackable URL which they can share with their friends. This is a great tool to launch your referral program.

Additional Benefits

When a new referral takes place, Gather pushes to Klaviyo a number of custom properties which are unique to your advocates and their friends.

The personalised properties Gather provides to Klaviyo gives you the ability to supply your subscribers with personalised, dynamic data.

For the referred friends, recorded in Klaviyo, Gather syncs the the email address of the referrer, making it easier to personalise your messages to subscribers.

With all this data sent to Klaviyo you have the ability to give your advocates a sense of progress when they receive your eDMS’s or email newsletters.

When Gather syncs your first email with Klaviyo, it will push with it the properties specified here:

  • current_tier_name

  • invitation_page_URL

  • pending_referrals_count (invitations sent that have not lead to a purchase)

  • referrals_to_current_tier_completion_count

  • referrer_URL

  • successful_referrals_count

    When you write your eDMS or newsletters, you can incorporate these custom properties, where Klaviyo will then substitute their values for each subscriber. This will make each and every email newsletter or eDM you send to your audience personalised with their referral program progress. This type of updated personalised content is used by the likes of Morning Brew, the Hustle and other popular newsletters.

Klaviyo has many advanced features that can easily be integrated in your messaging. For example:

Check out the following Klaviyo help article for more information on how to personalise the messaging in your Klaviyo communications;

IF ELSE blocks can be utilised to target advocates who have/haven’t made any referrals to send them the most appropriate messaging.

Got any questions? Check out the help articles here at academy.

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