Enhance Your Mobile Presence: Introducing the Sleek New Edge Button for Instant Campaign Access!

At Gather, we're always striving to provide you with innovative tools to connect with your customers effectively. Today, we're excited to announce a brand-new addition to our suite of engagement features: the sleek and subtle Edge Button for instant campaign access, designed particularly with mobile in mind!

We understand the nuances of the mobile browsing experience. Screen real estate is limited, and users often navigate quickly. That's why we've developed a discreet yet powerful way to provide instant access to your personalised campaigns without being intrusive.

Introducing the Elegant Edge Button:

Imagine a stylish, minimalist button neatly tucked away on the edge of your customer's mobile screen – a subtle invitation to engage with your latest campaigns. That's the essence of our new Edge Button.

This persistent button resides along the side of the screen, offering a clean and unobtrusive way for users to instantly open your personalized campaign layer with a simple tap.

Why is the Edge Button ideal for mobile engagement?

While Gather already offers versatile options like floating buttons and bottom bars, the Edge Button brings a unique advantage to mobile:

• Maximises Screen Real Estate: Its slim profile ensures it remains visible without obstructing valuable content on smaller screens.

• Non-Intrusive Presence: Unlike potentially more prominent floating buttons or bottom bars, the edge placement offers a gentler way to provide access to your campaigns.

• Clean and Modern Design: The sleek aesthetic complements modern mobile interfaces, enhancing the user experience.

• Direct and Effortless Access: A single tap on the Edge Button provides immediate access to your personalised campaign content..

Seamlessly Implement the Edge Button

Integrating the new Edge Button into your Gather campaigns is straightforward. During your campaign setup, you'll now find the "Sticky Left" and “sticky Right” button options in the campaign preferences section of your Gather campaign.

While our existing floating and bottom bar options continue to provide valuable ways to engage users across devices, the new Edge Button offers an optimised solution for the mobile environment, providing a sleek and non-intrusive pathway to your personalised campaigns.

Ready to enhance your mobile engagement strategy? Explore the new Edge Button in your Gather dashboard and provide instant, subtle access to your campaigns for your mobile audience! We're excited to see how you leverage this feature to connect with your on-the-go customers.

Read this article for instructions on how to implement a launch button on your site.

Stay tuned for more updates from the Gather team!

Enhance Mobile Engagement: Introducing Smart Sidebar Triggers in Gather

At Gather, we are committed to providing sophisticated tools that optimise user engagement across all devices. Recognising the nuances of mobile browsing, we have enhanced our sidebar functionality to trigger intelligently based on visitor behaviour.

This update introduces responsive design principles to our mobile sidebar, ensuring it appears at opportune moments without disrupting the user experience. The Gather sidebar, used for both opt-in and referral programs, can now be activated by the following user interactions on mobile devices:

• Dynamic Upward Scroll Trigger: When a visitor on a mobile website scrolls vertically upwards with a defined speed, the sidebar will be displayed. This speed threshold is configurable within the Gather Rails application, allowing for precise control over when the sidebar appears based on user navigation patterns.

• Viewport Re-entry Trigger: If a mobile visitor leaves the active viewport where the Gather widget is embedded and subsequently returns to that view, the sidebar will be triggered. This ensures that the call-to-action remains accessible when the user's focus returns to the relevant content.

The Strategic Advantage for Your Mobile Presence:

• Improved Responsiveness: These triggers are designed to react dynamically to user behaviour, providing a more integrated and less intrusive experience on mobile devices.

• Contextual Visibility: By appearing upon an upward scroll or viewport re-entry, the sidebar is presented when users are potentially re-engaging with the content or looking for further interaction.

• Optimised User Flow: A more subtle and context-aware presentation of your referral or opt-in prompts contributes to a smoother and more effective user journey on mobile.

• Centralised Configuration: The parameters for these new triggers are managed within the Gather Design Editor, offering a unified approach to controlling your engagement strategies.

Implementing Enhanced Mobile Engagement:

Consider how users navigate your mobile site. The dynamic upward scroll trigger can capture attention when users revisit previous content, while the viewport re-entry trigger ensures visibility for returning users. These enhancements aim to optimise engagement without being overly assertive.

At Gather, our focus is on delivering adaptable solutions that align with contemporary web design best practices. This update to our mobile sidebar is intended to provide a more refined and effective method for engaging your audience on mobile platforms.

Explore these new capabilities within your Gather account and observe how these intelligent triggers can contribute to your mobile engagement metrics.

We remain dedicated to providing you with innovative tools for building stronger customer relationships.

Advanced Editor Feature: Configure your Gather Opt-in Sidebar Z-Index

Control the arrangement of your Gather Opt-in Sidebar, on your site, with Gather’s advanced preferences editor.

Lately we’ve introduced a number of advanced editing tools giving our users even more control and additional ability to customise their Gather Opt-in forms.

For more information on our advanced styling custom CSS features read the following post.

In addition to the advanced styling features Gather now enables admins to change the z-index of the Gather sidebar so you can control the stacking order in which your sidebar loads in relation to other elements on your site.

For example, do you have a cookie banner on your site? Would you like your cookie banner to load infront of your opt-in side bar/opt-in launch button?

No problem, by entering a z-index number, lower than your cookie banner z-index, in the ‘preferences’ section of your Gather campaign editor, you can control the position in which your Gather sidebar displays in relation to your cookie banner.

This is an advanced editor feature of Gather and the default sidebar z-index is set at ‘2147483647’. Do not change this value unless you have a specific need or conflict on your site with an existing overlay.

Elevate Your Referral and Opt-in Campaigns with Gather’s New Form Input Styles

Gather form input are underlined by default. You can change the style in the theme settings of your Gather campaign.

Enhance Your Website's Aesthetics and User Experience

At Gather, we understand the importance of creating a seamless and visually appealing experience for your website visitors. That's why we're excited to introduce a range of new form input style options for your referral and opt-in campaigns.

Customise Your Form Input Fields to Match Your Brand

With our enhanced form input style editor, you can now:

• Choose from various input styles: Select from filled, outlined, solo, or the traditional underlined input field to match your website's design and branding.

• Easily customise your form: Navigate to the "Theme" within the editor for your campaign and select your preferred form input style from the dropdown list under "Forms."

Select your preferred form input style within the ‘form’ theme settings, in the Gather Editor.

Why Customise Your Form Input Style?

• Improve user experience: A visually appealing form can encourage visitors to take action and complete the referral or opt-in process.

• Enhance brand consistency: Ensure your form input styles align with your overall website design and branding.

• Increase conversions: A well-designed form can lead to higher conversion rates and more referrals or opt-ins.

Start Customising Your Forms Today

Take advantage of our new form input style options to create a more engaging and effective referral and opt-in experience for your website visitors.

Ready to get started? Visit your Gather campaign Editor theme settings and explore the new form input style options.

Introducing the New Text Area in Gather's Opt-in Sidebar: Enhance Your Lead Generation Game

Gather's opt-in sidebar editor has just received an upgrade! We're excited to announce the addition of a new text area to our opt-in sidebar, giving you more flexibility and control over how you capture leads and deliver information to your audience.

Why is this new feature so exciting?

The new text area allows you to add additional text and even links whilst giving you greater control over the formatting of the opt-in sidebar. This means you can:

• Provide additional context: Explain the benefits of subscribing or clarify any terms and conditions.

• Include a link to your privacy policy: Ensure your leads are aware of your privacy practices.

• Customize the appearance: Choose the font, edit the text and alignment, to match your brand's style.

Here are a few examples of how you can use the new text area:

• Running a competition: Include the terms and conditions of the competition in the text area.

• Promoting a new product or service: Highlight the key features and benefits.

• Sharing a blog post or article: Link to relevant content that your leads might be interested in.

How to use the new text area:

1. Log-in to your Gather account and select your opt-in campaign

2. Navigate to the design section of the Editor

3. Locate and enable the new text area within the Opt-in form and Opt-in Success forms

4. Add your desired text, links, and formatting.

5. Save your changes.

We're confident that the new text area will help you create more effective and engaging opt-in forms. Start using it today and see the difference it makes for your lead generation efforts.

If you have any questions or need assistance, please don't hesitate to contact our support team.

Your New Look Referral Program Dashboard by Gather

Track your Referral Program Success with the Gather Referral Dashboard

Understanding how your referral program is performing is essential to maximizing its potential. The Gather dashboard provides valuable insights into your referral program’s performance, helping you make data-driven decisions to optimise your program.

Uncover key metrics like total advocates, active advocates, initiated referrals, successful referrals, and order value from referred friends. Dive deeper with date-specific performance analysis to identify trends and optimise your strategy.

By monitoring your referral program with the Gather dashboard, you can increase your ROAS, reduce your CPA, and ultimately grow your business through successful referrals.

Ready to unlock the full potential of your referral program? Read the full article here.