At Gather, we are committed to providing sophisticated tools that optimise user engagement across all devices. Recognising the nuances of mobile browsing, we have enhanced our sidebar functionality to trigger intelligently based on visitor behaviour.
This update introduces responsive design principles to our mobile sidebar, ensuring it appears at opportune moments without disrupting the user experience. The Gather sidebar, used for both opt-in and referral programs, can now be activated by the following user interactions on mobile devices:
Dynamic Upward Scroll Trigger: When a visitor on a mobile website scrolls vertically upwards with a defined speed, the sidebar will be displayed. This speed threshold is configurable within the Gather Rails application, allowing for precise control over when the sidebar appears based on user navigation patterns.
Viewport Re-entry Trigger: If a mobile visitor leaves the active viewport where the Gather widget is embedded and subsequently returns to that view, the sidebar will be triggered. This ensures that the call-to-action remains accessible when the user's focus returns to the relevant content.
The Strategic Advantage for Your Mobile Presence:
Improved Responsiveness: These triggers are designed to react dynamically to user behaviour, providing a more integrated and less intrusive experience on mobile devices.
Contextual Visibility: By appearing upon an upward scroll or viewport re-entry, the sidebar is presented when users are potentially re-engaging with the content or looking for further interaction.
Optimised User Flow: A more subtle and context-aware presentation of your referral or opt-in prompts contributes to a smoother and more effective user journey on mobile.
Centralised Configuration: The parameters for these new triggers are managed within the Gather Design Editor, offering a unified approach to controlling your engagement strategies.
Implementing Enhanced Mobile Engagement:
Consider how users navigate your mobile site. The dynamic upward scroll trigger can capture attention when users revisit previous content, while the viewport re-entry trigger ensures visibility for returning users. These enhancements aim to optimise engagement without being overly assertive.
At Gather, our focus is on delivering adaptable solutions that align with contemporary web design best practices. This update to our mobile sidebar is intended to provide a more refined and effective method for engaging your audience on mobile platforms.
Explore these new capabilities within your Gather account and observe how these intelligent triggers can contribute to your mobile engagement metrics.
We remain dedicated to providing you with innovative tools for building stronger customer relationships.