Introducing Custom CSS for Enhanced Campaign Styling

We're thrilled to announce the new custom styling feature for your referral and lead-gen campaigns.

We understand the importance brand identity when it comes to UI. That's why we're introducing custom CSS capabilities in the Sidebar Editor. This feature will allow you to tailor the look and feel of your embedded sidebar or inline forms, to better suit your website.

This feature allows styling of the card contents of the Gather sidebar.

The Gather sidebar is a customisable webpage overlay that appears on the side of a webpage, providing a space for referral and lead generation forms.

It's designed to seamlessly integrate with your site while capturing First-Party and Zero-Party data. This custom CSS feature is intended for developer use and requires experience in CSS to effectively implement.

Card styles such as padding, button sizing and letter spacing can be adjusted with CSS to ensure the sidebar feels like a natural extension of your website.

For both referral campaigns and lead-gen campaigns, you can find the CSS section in the campaign editor.

Your New Look Referral Program Dashboard by Gather

Track your Referral Program Success with the Gather Referral Dashboard

Understanding how your referral program is performing is essential to maximizing its potential. The Gather dashboard provides valuable insights into your referral program’s performance, helping you make data-driven decisions to optimise your program.

Uncover key metrics like total advocates, active advocates, initiated referrals, successful referrals, and order value from referred friends. Dive deeper with date-specific performance analysis to identify trends and optimise your strategy.

By monitoring your referral program with the Gather dashboard, you can increase your ROAS, reduce your CPA, and ultimately grow your business through successful referrals.

Ready to unlock the full potential of your referral program? Read the full article here.

Are you Getting the most out of your Referral Program?

A successful referral program not only generates more sales but also significantly increases your ROAS (return on ad spend).

In order to do this you should identify as many touch points in your referral funnel where you can position a call to action, asking a customer to join your referral program.

Review the suggestions below and see how many of the following customer touch points you are using in the promotion of your referral program.

First things first, we highly recommend that you include a refer a friend landing page on your website. The purpose of this page is to give existing customers information on the benefits of joining your campaign and to convert them to a brand advocate. Using Gather, you can embed your advocate opt-in form on the page. Returning advocates can sign into their referral dashboard on this page too.

Navigation Menu

Include a link to your refer a friend landing page in your site navigation menu.

Announcement Bar

Include an announcement bar on your website, with a link to your landing page.

Homepage Carousel

If you have a carousel of your latest offers and announcements on your home or product pages, include a link to the your referral campaign landing page.

Site footer

Including a link in your site footer makes your referral program accessible anywhere on your website.

Order confirmation page

When is an existing customer most likely to convert to an advocate? When they have just made a purchase. Include a link to your referral campaign on your order confirmation page catching customers when they are most engaged with your brand. You can include this a banner or as a pop-up which will re-direct happy customers to your referral campaign landing page.

A post purchase pop-up removes the friction of signing up as Gather can automatically enrol the customer when they click to join the referral program, allowing them to immediately start making referrals.

Gather Floating Button

With Gather you can display a floating button anywhere on your site that will open your referral program opt-in form. Gather allows you to set the rules for where your button is displayed and set triggers that will open referral program in a sidebar.

EDMs

Did you know that Gather integrates with Klaviyo and Mailchimp? You can turn existing customers into advocates automatically and send out communications asking them to refer their friends.

There are many ways in which you can funnel customers into your referral program. The more calls to actions you use the more successful your referral program will be.

A successful referral program is not set and forget, experiment with some of the above to work out which is most successful for you!