Advanced Editor Feature: Configure your Gather Opt-in Sidebar Z-Index

Control the arrangement of your Gather Opt-in Sidebar, on your site, with Gather’s advanced preferences editor.

Lately we’ve introduced a number of advanced editing tools giving our users even more control and additional ability to customise their Gather Opt-in forms.

For more information on our advanced styling custom CSS features read the following post.

In addition to the advanced styling features Gather now enables admins to change the z-index of the Gather sidebar so you can control the stacking order in which your sidebar loads in relation to other elements on your site.

For example, do you have a cookie banner on your site? Would you like your cookie banner to load infront of your opt-in side bar/opt-in launch button?

No problem, by entering a z-index number, lower than your cookie banner z-index, in the ‘preferences’ section of your Gather campaign editor, you can control the position in which your Gather sidebar displays in relation to your cookie banner.

This is an advanced editor feature of Gather and the default sidebar z-index is set at ‘2147483647’. Do not change this value unless you have a specific need or conflict on your site with an existing overlay.

Enhance your User's Experience with a Gather Personalised Opt-in Campaign

The Gather platform’s Editor enables you to create a personalised and effective opt-in campaign to match your website's aesthetic, ensuring a seamless user experience.

Why Use a Launch Button?

A well-placed launch button can significantly enhance your opt-in campaign's visibility and conversion rates. By providing a clear and accessible way for visitors to engage with your campaign, you can encourage more sign-ups and collect valuable first-party data, without compromising on user experience.

Gather's Customisable Launch Buttons

With Gather, you have the flexibility to choose from various launch button options:

• Floating Button: A discreet, always-visible button that floats on the bottom left or right hand of side of the screen, providing easy access to your opt-in sidebar.

• Full-Width Banner Button: A prominent banner that appears at the bottom of your screen, capturing attention whilst not interfering with the visibility of the page.

  You can even add a ‘close’ option to the button to hide the call to action.

Tailor Your Launch Button to Your Needs

Gather's launch buttons offer a high degree of customisation, allowing you to:

• Choose the button's appearance: Select a colour that complements your website's design and branding.

• Set the button's position: Determine where the button will appear on your screen; left, right or along the bottom of the screen.

• Customise the button's text: Choose a call to action that captures the visitor’s attention.

Customise Your Opt-in Campaign’s Launch Buttons Today

By leveraging Gather's customisable launch button options, you can create a more engaging and effective opt-in campaign that drive conversions and grows your customer base. Visit the Preferences section of your Gather campaign to explore the various launch button options and start tailoring your campaign to your specific needs, read the following article for more details on styling your launch button.

Introducing Custom CSS for Enhanced Campaign Styling

We're thrilled to announce the new custom styling feature for your referral and lead-gen campaigns.

We understand the importance brand identity when it comes to UI. That's why we're introducing custom CSS capabilities in the Sidebar Editor. This feature will allow you to tailor the look and feel of your embedded sidebar or inline forms, to better suit your website.

This feature allows styling of the card contents of the Gather sidebar.

The Gather sidebar is a customisable webpage overlay that appears on the side of a webpage, providing a space for referral and lead generation forms.

It's designed to seamlessly integrate with your site while capturing First-Party and Zero-Party data. This custom CSS feature is intended for developer use and requires experience in CSS to effectively implement.

Card styles such as padding, button sizing and letter spacing can be adjusted with CSS to ensure the sidebar feels like a natural extension of your website.

For both referral campaigns and lead-gen campaigns, you can find the CSS section in the campaign editor.

Elevate Your Referral and Opt-in Campaigns with Gather’s New Form Input Styles

Gather form input are underlined by default. You can change the style in the theme settings of your Gather campaign.

Enhance Your Website's Aesthetics and User Experience

At Gather, we understand the importance of creating a seamless and visually appealing experience for your website visitors. That's why we're excited to introduce a range of new form input style options for your referral and opt-in campaigns.

Customise Your Form Input Fields to Match Your Brand

With our enhanced form input style editor, you can now:

• Choose from various input styles: Select from filled, outlined, solo, or the traditional underlined input field to match your website's design and branding.

• Easily customise your form: Navigate to the "Theme" within the editor for your campaign and select your preferred form input style from the dropdown list under "Forms."

Select your preferred form input style within the ‘form’ theme settings, in the Gather Editor.

Why Customise Your Form Input Style?

• Improve user experience: A visually appealing form can encourage visitors to take action and complete the referral or opt-in process.

• Enhance brand consistency: Ensure your form input styles align with your overall website design and branding.

• Increase conversions: A well-designed form can lead to higher conversion rates and more referrals or opt-ins.

Start Customising Your Forms Today

Take advantage of our new form input style options to create a more engaging and effective referral and opt-in experience for your website visitors.

Ready to get started? Visit your Gather campaign Editor theme settings and explore the new form input style options.

Introducing the New Text Area in Gather's Opt-in Sidebar: Enhance Your Lead Generation Game

Gather's opt-in sidebar editor has just received an upgrade! We're excited to announce the addition of a new text area to our opt-in sidebar, giving you more flexibility and control over how you capture leads and deliver information to your audience.

Why is this new feature so exciting?

The new text area allows you to add additional text and even links whilst giving you greater control over the formatting of the opt-in sidebar. This means you can:

• Provide additional context: Explain the benefits of subscribing or clarify any terms and conditions.

• Include a link to your privacy policy: Ensure your leads are aware of your privacy practices.

• Customize the appearance: Choose the font, edit the text and alignment, to match your brand's style.

Here are a few examples of how you can use the new text area:

• Running a competition: Include the terms and conditions of the competition in the text area.

• Promoting a new product or service: Highlight the key features and benefits.

• Sharing a blog post or article: Link to relevant content that your leads might be interested in.

How to use the new text area:

1. Log-in to your Gather account and select your opt-in campaign

2. Navigate to the design section of the Editor

3. Locate and enable the new text area within the Opt-in form and Opt-in Success forms

4. Add your desired text, links, and formatting.

5. Save your changes.

We're confident that the new text area will help you create more effective and engaging opt-in forms. Start using it today and see the difference it makes for your lead generation efforts.

If you have any questions or need assistance, please don't hesitate to contact our support team.

Your New Look Referral Program Dashboard by Gather

Track your Referral Program Success with the Gather Referral Dashboard

Understanding how your referral program is performing is essential to maximizing its potential. The Gather dashboard provides valuable insights into your referral program’s performance, helping you make data-driven decisions to optimise your program.

Uncover key metrics like total advocates, active advocates, initiated referrals, successful referrals, and order value from referred friends. Dive deeper with date-specific performance analysis to identify trends and optimise your strategy.

By monitoring your referral program with the Gather dashboard, you can increase your ROAS, reduce your CPA, and ultimately grow your business through successful referrals.

Ready to unlock the full potential of your referral program? Read the full article here.

Streamline Your Workflow: Gather Now Integrates with Campaign Monitor!

Gather’s new integration with Campaign Monitor

Exciting news for all our Gather users who utilize Campaign Monitor for their email marketing magic! We're thrilled to announce that the two platforms now seamlessly integrate, making your life easier and your campaigns more powerful.

What does this mean for you?

This integration unlocks a range of time-saving features, allowing you to effortlessly:

• Connect your Gather and Campaign Monitor accounts: No more juggling logins or platforms. Simply establish the connection and unlock a world of streamlined automation.

• Fetch lists and segments: Easily access your existing Campaign Monitor lists and segments right within Gather. Say goodbye to manual data migration and hello to effortless synchronisation.

• Fetch contacts for lists and segments: Dive deeper into your audience. Retrieve specific contact details based on your chosen lists and segments, gaining valuable insights to personalise your campaigns.

• Push leads to lists for opt-in campaigns: Grow your email list organically. Automatically add new opt-in leads from Gather directly into your chosen Campaign Monitor list, ensuring you capture every potential subscriber.

• Push leads to lists for referral campaigns: Amplify your reach. Encourage referrals by seamlessly adding new leads generated through Gather's referral program to your dedicated Campaign Monitor list.

Benefits galore!

This integration isn't just about convenience; it's about boosting your email marketing success. Here's how:

• Save time and effort: Eliminate manual data entry and tedious tasks, freeing up your valuable time for crafting impactful campaigns.

• Improve data accuracy: Say goodbye to errors and inconsistencies. Seamless synchronization ensures your contact information is always up-to-date and accurate.

• Personalize your campaigns: Leverage detailed contact data to tailor your emails for better engagement and higher conversion rates.

• Grow your audience efficiently: Capture leads effortlessly and nurture them through targeted campaigns, expanding your reach and fostering loyalty.

Ready to get started?

Head over to our academy for a step-by-step guide on setting up the integration. It's quick, easy, and opens up a world of possibilities for your email marketing efforts.

Start streamlining your workflow and optimising your campaigns today with the power of Gather and Campaign Monitor combined!

Supercharge Your Referrals with Klaviyo and Gather's Integration!

Did you know Gather’s integration with Klaviyo offers a game-changing reward code solution? This dynamic integration makes embedding personalized codes in your Klaviyo emails a breeze, taking your referral strategy to new heights.

Here's the deal: Gather seamlessly syncs the reward codes you offer to referred friends with your Klaviyo account. This means you can use liquid variables to sprinkle those unique codes right into your Klaviyo emails, creating a personalized welcome experience that stands out.

In addition to Gather, with this integration, you can craft targeted follow-up emails directly in Klaviyo that remind referred friends about their rewards and conveniently showcase their personalized code. This makes redemption easier and strengthens the connection with your brand. ❤️

The benefits are clear:

• Increased code usage: Personalized codes lead to more redemptions, boosting your program's impact.

• Enhanced friend experience: A tailored touch shows you care, fostering loyalty and positive word-of-mouth.

• Streamlined workflow: Klaviyo's automation makes managing your referral program a breeze.

Ready to unlock this potential?

1. Connect your Gather and Klaviyo accounts: It's time to form a marketing dream team!

2. Create a segment for referred friends: Gather your awesome referral network under one roof.

3. Craft targeted Klaviyo emails: Use liquid magic to personalize messages and add your unique codes.

4. Watch engagement soar: Enjoy increased code usage and happy referred friends!

For more information check out our help article on how to include reward codes in Klaviyo emails.