We're excited to announce a powerful new feature for all Gather users: Lead Blocking. As part of our Personalised Layer product, this tool is designed to significantly reduce the number of unwanted spam submissions you receive through your online opt-in forms.
In today's digital landscape, maintaining high lead quality is essential for effective marketing. Gather’s Lead Blocking works automatically in the background to filter out submissions containing suspicious keywords, preventing them from ever cluttering your database or syncing with your integrations.
By ensuring only legitimate leads make it through, you help protect your email deliverability and maintain a strong sender reputation. And for complete peace of mind, you always have full manual override control to review and approve any submission.
Lead Blocking is now live and available for all users on ALL plans!
Read on for more information on how to implement lead-blocking in your Gather campaign.