A successful referral program not only generates more sales but also significantly increases your ROAS (return on ad spend).
In order to do this you should identify as many touch points in your referral funnel where you can position a call to action, asking a customer to join your referral program.
Review the suggestions below and see how many of the following customer touch points you are using in the promotion of your referral program.
First things first, we highly recommend that you include a refer a friend landing page on your website. The purpose of this page is to give existing customers information on the benefits of joining your campaign and to convert them to a brand advocate. Using Gather, you can embed your advocate opt-in form on the page. Returning advocates can sign into their referral dashboard on this page too.
Navigation Menu
Include a link to your refer a friend landing page in your site navigation menu.
Announcement Bar
Include an announcement bar on your website, with a link to your landing page.
Homepage Carousel
If you have a carousel of your latest offers and announcements on your home or product pages, include a link to the your referral campaign landing page.
Site footer
Including a link in your site footer makes your referral program accessible anywhere on your website.
Order confirmation page
When is an existing customer most likely to convert to an advocate? When they have just made a purchase. Include a link to your referral campaign on your order confirmation page catching customers when they are most engaged with your brand. You can include this a banner or as a pop-up which will re-direct happy customers to your referral campaign landing page.
A post purchase pop-up removes the friction of signing up as Gather can automatically enrol the customer when they click to join the referral program, allowing them to immediately start making referrals.
Gather Floating Button
With Gather you can display a floating button anywhere on your site that will open your referral program opt-in form. Gather allows you to set the rules for where your button is displayed and set triggers that will open referral program in a sidebar.
EDMs
Did you know that Gather integrates with Klaviyo and Mailchimp? You can turn existing customers into advocates automatically and send out communications asking them to refer their friends.
There are many ways in which you can funnel customers into your referral program. The more calls to actions you use the more successful your referral program will be.
A successful referral program is not set and forget, experiment with some of the above to work out which is most successful for you!