We’ve been working hard at Gather, and the fruits of our labour are starting to come out, here they are:

The New Embedded Refer a Friend Experience

Up until now, Gather’s interfaces for referrals were all served on the Gather domain. That meant when an advocate sent an invitation, they did so on dedicated page Gather’s domain.

Even though you could brand those pages so that it suited your brand (with things like branded banners), we wanted to go further and provide the whole referral experience on your site.

So we went to work for months and planned to release a brand new referral experience over two phases.

Phase 1 (available now to select customers)

When you ask your advocate to refer a friend, you can now simply forward them to your site (we provide you with a special link to do so). When they land on your site, a side widget opens where they can enrol on the referral program and invite their friends.

Phase 2 (available soon)

When your advocate invites a friend and their friend clicks to join or receive their coupon, they will click on a link to your site, where the widget will open and your advocate’s friend can accept the invitation or claim a reward.

This side widget will form the basis for many more on-site interactions in the future. So we designed and built it from scratch using the latest technologies and the design principles. I hope you’re excited as much as we are!

I want to send special thank you to our brilliant Dom for all his hard work with this!

CloudSponge Integration

We have been working super hard with CloudSponge, to integrate Gather with the CloudSponge Contact Picker.

Contacts importing makes it super easy for your advocates to select many of their friends to invite, without having to remember their email address. It puts your advocates’ invitations on steroids!

The CloudSponge integration is currently available on the referral invitation interface that is hosted on the Gather domain, and will be available on the embeddable widget soon.

These are the two main changes we have been working on. However, since the last update, there’s been a few new features we have released, including:

• Advocates can invite their friends on Whatsapp, Twitter and Linkedin.

• Now we send Mailchimp rich data about your advocates and their referred friends so that you can conduct some really nifty automations in your email marketing. Look out for a detailed blog pots on how to use this.

As always, if you would like to reach out to me, please do not hesitate to do so. If you have received this by email, simply reply to the email.

Iz

Founder, Gather